"The result is that most Americans rent set-top boxes, paying a total of nearly $20 billion a year to cable and satellite companies like Comcast and DirecTV"
If you currently own, If you currently pay for a monthly cable or digital content subscription; then you sohuld care. If you care about your wallet, and not the cable providers; then you should care.
Your store can use more consumer and shopper details. Don't wait and start today.